Problem

Dewar Guitars had no real web presence. Sales ran through word of mouth, which capped reach and made the shop harder to find than the work warranted. Prospective buyers had no way to see the current collection or understand how the build process works.

Solution

I designed and built a site focused on the instruments and the application flow. The layout leans on photography and short copy. A guided application replaces a standard checkout, which fits the shop's limited annual production better than a typical e-commerce flow.

Highlights

• ·Designed and built end-to-end in Next.js, deployed on Vercel
• ·Photography-led layout with a restrained visual identity
• ·Application flow in place of a standard checkout
• ·Sections covering the build process behind each guitar
• ·Ongoing updates as new instruments are completed