Problem

Klaviyo's Solutions Engineering team relied on manually configured demo environments that were fragile, time-consuming to build, and impossible to standardize. Every SE had their own setup, leading to inconsistent buyer experiences and hours of prep time per demo.

Solution

Klaviyo Demo Studio (KDS) is a purpose-built internal platform that lets SEs spin up tailored, production-quality demo environments in minutes. I co-designed the architecture, defined the product roadmap, and built core features, turning demo prep from a bottleneck into a competitive advantage.

Highlights

• ·Co-founded the Demo Experience Engineering function within Solutions Engineering
• ·Designed and built KDS from zero, now used by SEs across the GTM org
• ·Defined technical architecture in partnership with Amplify Demos engineering
• ·Reduced demo prep time from hours to minutes for the commercial SE team
• ·Operate as IC, PM, and program lead, owning strategy and execution end-to-end